Questions
- Give four features of economic resources. (4mks)
- Indicate with a tick (√) in the appropriate column the business environment associated with each of the factors mentioned below. (4mks)
FACTOR INTERNAL EXTERNAL i Government policy ii Technological environment iii Financial resources iv Firm structure - State four reasons why people engage in business activities. (4mks)
- Highlight four factors that may be used to determine the size of a firm. (4mks)
- Indicate by writing the word ‘TRUE’ of ‘FALSE’ against the statement describing characteristic for goods and services. (3mks)
STATEMENT TRUE or FALSE a Goods are inseparable from their producers b Services can be standardized in form of size, appearance or quality c Services are experienced not owned d Goods are not always perishable e Services are highly perishable f Goods can change in value overtime - The following are types of advertising: product advertising, competitive advertising, informative advertising and institutional advertising. In the table below, match each type with its appropriate description. (4mks)
TYPE OF ADVERTISING DESCRIPTION a Promotes the name of the manufacturer b Persuades the consumers to buy a product c Creates awareness about a product d Promotes a particular brand of a product - Outline four barriers to written communication. (4mks)
- The diagram below shows the current demands for petrol.
- What is the effect of an increase in the price of cars on demand for petrol? (2mks)
- Draw a new demand curve on the diagram above to show the effect of an increase in prices of cars. (2mks)
- State four benefits that consumers get from small scale retailers. (4mks)
- Outline four sources of a business idea. (4mks)
SECTION 2
ANSWER ANY ONE QUESTION.
- Using a diagram, describe the effects of outward shift in supply curve on equilibrium price and quantity. (10mks)
- Outline five circumstances under which a firm will be located near the market for its products. (10mks)
Marking Scheme
- Give four features of economic resources. (4mks)
- They are scarce/limited in supply
- The have monetary value
- They have alternative uses/occupational mobility
- They are unevenly distributed from one region to another.
- They have utility/usefulness
- They are transferable from one party to another/geographical mobility
- They can be combined to produce goods/services.
- Indicate with a tick (√) in the appropriate column the business environment associated with each of the factors mentioned below. (4mks)
FACTOR INTERNAL EXTERNAL i Government policy √ ii Technological environment √ iii Financial resources √ iv Firm structure √ - State four reasons why people engage in business activities. (4mks)
- Creation of employment (for self/other)
- Provision of goods/services (to others)
- For profit generation/maximization
- For prestige/enhance own image in society
- To acquire what they lack.
- Highlight four factors that may be used to determine the size of a firm. (4mks)
- Volume of output
- Floor area covered/size of land occupied
- Quantity of capital invested
- Number of employees engaged
- Production methods/techniques/technology
- Market size served
- Volume of sales.
- Indicate by writing the word ‘TRUE’ of ‘FALSE’ against the statement describing characteristic for goods and services. (3mks)
STATEMENT TRUE or FALSE a Goods are inseparable from their producers b Services can be standardized in form of size, appearance or quality c Services are experienced not owned d Goods are not always perishable e Services are highly perishable f Goods can change in value overtime - The following are types of advertising: product advertising, competitive advertising, informative advertising and institutional advertising. In the table below, match each type with its appropriate description. (4mks)
TYPE OF ADVERTISING DESCRIPTION a Promotes the name of the manufacturer b Persuades the consumers to buy a product c Creates awareness about a product d Promotes a particular brand of a product - Outline four barriers to written communication. (4mks)
- Standard/level of language
- Poor handwriting/illegibility/inability to be read/not clear
- Unfamiliar terms/language/jargon/foreign language/technical/long
- Hostile tone/too persuasive to create misconception.
- Unfamiliar subject/topic
- Blindness/visual impairment.
- The diagram below shows the current demands for petrol.
- What is the effect of an increase in the price of cars on demand for petrol? (2mks)
- Few/less cars would be demanded and this would decrease/reduce the demand for petrol at the same price.
- Few/less cars would be demanded and this would decrease/reduce the demand for petrol at the same price.
- Draw a new demand curve on the diagram above to show the effect of an increase in prices of cars. (2mks)
- What is the effect of an increase in the price of cars on demand for petrol? (2mks)
- State four benefits that consumers get from small scale retailers. (4mks)
- Free advice on product use/comparison/availability etc
- Personal attention
- Stable prices
- Steady supply of goods
- Credit facilities
- Place utility i.e. goods are bought nearer
- Small quantities (break bulk)
- Outline four sources of a business idea. (4mks)
- Newspapers/magazines
- Shows and exbitions
- Hobbies
- Vocational training and experience
- Survey
- Market gaps/shortages
- Events/games/activities
- Using a diagram, describe the effects of outward shift in supply curve on equilibrium price and quantity. (10mks)
- An increase in equilibrium quantity from Q. to Q1
- A decrease in equilibrium price from P0 to P1
- Outline five circumstances under which a firm will be located near the market for its products. (10mks)
- When the products are perishable thus require fast delivery
- When the products are bulky/heavier than the raw materials
- When the products are fragile to avoid loses through breakage
- When its cheaper to transport raw materials than the final product
- When the raw materials are in the same location as the market for the product
- When it is the government policy that firms locate near their markets.
- When the unit value of the products is high/ may pose security threat during transportation.
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