INSTRUCTIONS TO CANDIDATES
- Answer all questions in the spaces provided in this booklet
- Outline the benefits that John a student would get from studying business studies. (4mks)
- Outline four barriers to effective communication. (4mks)
- State four characteristics of a successful entrepreneur . (4mks)
- State the type of human wants one would satisfy in each of the following. (4mks)
- A tourist going to Maasai Mara National Park_________________________________________
- Cooking food for school children___________________________________
- Playing football_________________________________________________
- Putting on clothes_______________________________________________
- State four reasons why a form four leaver would want to start a business
- Outline four features of liners in sea transport. (4mks)
- Outline four advantages of a bonded warehouse to the importer
- State four features of land as a factor of production. (4mks)
- Identify four limitations that make consumer-initiated methods ineffective in protecting consumers in Kenya (4mks)
- Outline the rewards of each of the following resources. (4mks)
Resource Reward (a) Carpenter (b) Fertile soil (c) Investor (d) Machinery - James is a manufacturer and a distributor of building materials. Outline four types of insurance policies that he may take for his business (4mks)
- Highlight four ways in which a business idea can be implemented (4mks)
- Highlight four characteristics of chain stores. (4mks)
- State four importance of communication to a business (4mks)
- Below are some factors that influence the operations of a business. Indicate whether the factor is associated with internal or external environment.
Factor Environment (a) Demographic (b) Business culture (c) Business policies and styles (d) Competitors - Outline four duties of commercial attachees (4mks)
- Outline four circumstances under which cash in order may be used. (4mks)
- Highlight four advantages of containerization (4mks)
- Outline four features of services. (4mks)
- Traders have been complaining about poor services delivery in Wakulima warehouse. Give four reasons for this (4mks)
- Explain five advantages of a sole proprietorship business. (10mks)
- Explain five ways in which the working environment in the office can be improved (10 marks)

MARKING SCHEME
- Benefits of studying business studies include. (4mks)
- He acquire knowledge and skills that enables him run business
- He would appreciate the role of business in provision of goods and services
- He would appreciate the need of ethical practice and efficient business management.
- He would the role of government in business activities.
- He would understand the role of communication and information technology in modern business management.
- He would acquire self-discipline and positive attitude toward work.
- He would get a firm foundation for further education and training
- He would develop positive environmental and health practice
- Barriers to effective communication. (4mks)
- Language barrier
- Poor listening skills
- Poor timing
- Negative attitude
- Prejudice
- Noise
- Lack of confidence
- Characteristics of a successful entrepreneur. (4mks)
- Should be good oriented
- Should be confident
- Should be able to network
- Should have desire to achieve
- Should be a problem solver/ability to solve problem
- Should be ready to take risk
- Human wants one would satisfy. (4mks)
- Secondary
- Basic
- Secondary
- Basic
- Reasons for starting a business. (4mks)
- To generate income/profit
- To create employment for himself/herself and others
- To provide goods/service to the people
- To utilize the available resources
- To channel his creativity/ innovativeness
- To utilize his leisure time/keep himself busy
- Features of sea liners in sea transport include: (4mks)
- They ferry passengers or cargo
- Follow a regular time table/schedule
- Call at port at regular intervals
- Follow a regular route
- Form conferences to protect themselves against unfair competition
- Charge fixed freightage and fare regardless of demand
- Advantages of a bonded warehouse to the importer. (4mks)
- Helps importer to prepare goods for sale
- Secure goods against risks like theft
- Importer can look for market when good are still in the bonded warehouse
- Importer can look for money to pay custom duty.
- Burden of paying custom duty goes to the new buyer if goods sold while still in the bonded warehouse
- Quality of goods and wine improves fetching higher prices
- Features of land as factor of production include: (4mks)
- It is geographically immobile
- Supply of land is fixed
- It’s a basic factor of production
- It’s a natural resource
- Its fertility/productivity differs from one place to another.
- The reward of land is rent, rates and royalties
- Limitations that make consumers’ initiated methods ineffective in protecting consumers in Kenya. (4mks)
- Lack of proper registration on consumer protection
- Poor funding to undertake their operations
- Poor /inadequate /government support
- Ignorance by consumers on existence of avenues to follow to ensure they are not exploited
- Lack of adequate information by consumers about their rights.
- Majority of consumers buy goods individually.
- Lack of strong bodies for collective bargaining
- Emergence of vigilante groups.
- Rewards of the resources as used in production include: (4mks)
- Wages
- Rent
- Profit
- Interest
- Types of insurance policies include: (4mks)
- Burglary or theft policy
- Motor vehicles insurance
- Fire policy
- Goods on transits policy
- Employer’s liability policy/workman’s compensation policy
- Fidelity guarantee policy
- Consequential loss/loss of profit policy
- Glass plate or showroom policy
- Bad debtors’ policy.
- Ways of implementing a business idea. (4mks)
- Creating a new good
- Improving on existing good
- Improving the process of production
- Improving the marketing strategies
- Offering unique services
- Improving quality of services
- Improve quality of goods
- Characteristics of chain stores include: (4mks)
- Made up several shops located in different places but all owned by one management
- Branches are coordinated from a head office
- The branches have similar outlooks
- The branches sell similar goods
- Their prices are standardized in all branches
- Buying of stock is done collectively for all branches
- The promotional activities are collectively done for all branches
- Importance of communication to a business. (4mks)
- Promote public relations
- Help people in charge to issue instructions
- Helps to clarify issues
- Enable coordination of business
- Help to enhance the image of the business
- Leads to improved production in business
- Help to promote interpersonal relationships in business
- Lead to provision of better services to the customers
- Types of business environment. (4mks)
- External
- Internal
- Internal
- External
- Duties of commercial attachees. (4mks)
- Identifying markets for their countries products.
- Evaluating the performance of their country’s products
- Advising traders on standards and legal requirements of products in foreign countries.
- Developing trade agreements between their countries and foreign countries.
- Organizing trade fairs and exhibitions for their country’s products in foreign countries.
- Circumstances under which cash with order may be used include: (4mks)
- When the business is conducted through past/mail order business
- Where the buyer is new
- Where the buyer’s credit worthless is in doubt
- When the seller’s policy is not to advance credit
- When the seller wants to avoid the high cost of debt collection.
- When the seller needs working capital
- When the seller want to avoid debtors’ record maintenance
- Advantages of containerization include: (4mks)
- Reduces incidences of pilferage and damage of goods since handling of goods is limited
- Loading and off-loading of goods is highly mechanized hence containerized goods are handled quickly thus saving time
- Containers carry big quantities of goods than if goods are stored on the floor of the ship thus saving space
- Because of the enhance security of the goods the insurance premiums are low
- Packing cost are minimized since goods are packed at the factory usually using conveyor belts.
- Special containers can be made to facilitate carriage of special goods
- Features of services. (4mks)
- Are intangible
- Can’t be stored
- Can only be experienced or felt.
- Inseparable from the service provider
- Highly perishable
- Reasons about poor services in Wakulima warehouse. (4mks)
- Unsuitable poor location that inconvenience the trader
- Inappropriate equipment
- Not secure/poor security system
- Inadequate space
- Poor inventory central system
- Lack of clear procedure leading to delay in receiving goods
- Untidy environment
- Lack of specialized facilities to store special goods
- Not adhering to government policy/strong illegal goods
- Advantages of running a sole proprietorship business. (10mks)
- It is easy to form because only a trading license required to start a sole proprietorship
- Quick decision making due to lack of consultation
- They are flexible since one can easily adapt to the changes in the market due to quick decision making.
- The owner enjoy all profits because there is no sharing
- The owner is able to maintain business secrets which enhances confidentiality
- The owner is able to offer personalized services to the customers due to personal contact
- The sole trader is accountable to himself/herself and thus he/she enjoyed freedom and prestige
- Ways in which the working environment can be improved. (10mks)
- Provision of proper and adequate lighting
- Maintaining tidiness in the office/cleanliness
- Provision of adequate space of working
- Provision of proper ventilation
- Provision of relevant furniture and equipment
- Beautifying the office to give it a pleasant appearance
- Provision of smoking zones
- Discourage unnecessary noise
- Provision of adequate furniture and equipment
- Provision of welfare facilities (tea, lunch, music)
- Provision of special facilities for disadvantaged
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