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1.where the mkt is concentrated in one area/place
2.where the producer Can afford cost of distribution 
3.where producer needs to get

information from the consumer
4.where the nature of product require ashort medium 
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1.When the size of the market served is small
2.If the product is technical in nature 
3.If it is the government policy 
4.If the market is concentrated in one area
5.if it is the policy of the Business 
6.if the producer wants immediate feedback 
7.if it is u economical to involve the wholesalers
8.if the producer has adequate resources 
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