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 Any mention of a person/ firm or media     
 Any paid form of impersonal presentation of a product made through mass communication media. 
 Presentation of a commodity to prospective buyers, face to face by a sales person with an aim of making sales 
 Process of information with a view of creating, promoting or maintaining good and favorable image of a firm 

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 Any mention of a person/ firm or media  Publicity   
 Any paid form of impersonal presentation of a product made through mass communication media. Advertising
 Presentation of a commodity to prospective buyers, face to face by a sales person with an aim of making salesPersonal selling
 Process of information with a view of creating, promoting or maintaining good and favorable image of a firmPublic relations
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