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Explain disadvantages of long chain of distribution

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  1. high chances of getting damaged- eg perishable and fragile gds
  2. consumer needs are not mend -no interaction btwn consumer and producer.
  3. cost of product maybe too high-due to influence of middle men 
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 High pricing of the product.
Delay in getting the product. 
Breakage of fragile products. 
Perishable product might reach the consumer when they have gone bad. 
Full details concerning the product may not be given. 

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High chances of getting damaged eg.goods may be fragile





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The goods can break while in the process
The final consumer will buy goods at higher prices
The goods can lost 

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