0 votes
in Business Studies Form 2 by
Company X intends to use personal selling as a method of product promotion. State four disadvantages of using this method.

1 Answer

0 votes
  • It is expensive it requires trained salespersons who are expensive to hire
  • It is time consuming as salespersons need to walk around.
  • Not suitable where the market is widely spread
  • Managers cannot measure the success of this kind of promotion.
  • It is labour intensive
  • Sales persons may misuse resources eg vehicles
  • Difficult to persuade consumers if sales person lack etiquette.
  • It may inconvenience prospective buyer’s programme.
Welcome to EasyElimu Questions and Answers, where you can ask questions and receive answers from other members of the community.

5.5k questions

6.7k answers


590 users