Question

Describe five functions of agricultural marketing.

Answer 1

1. Processing: processing raw materials to add value, utility and improves shelf life.
2. Transportation: provide transport of agricultural products from farmers to the market
3. Financing : provide capital to carry out agricultural activities
4. Advertising: advertise farm products in order to increase demand
5. Buying: getting from farmers/ producers
6. Gathering market information: to determine the appropriate market and price.
7. Selling: sell on behalf of the farmer
8. Insurance: bearing risk by protecting from damage.
9. Standardization / grading: putting into grades so as to provide uniform standards and cater for various consumers.
10. Packing: pack the farm produce storage space and make transport and selling easier.
11. Storage: store farm produce after harvest in order to minimize losses/ store a marketing strategy/ to ensure continuous supply.
12. Displaying the produce for consumers to buy.