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Describe five functions of agricultural marketing.
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Aug 24, 2021
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Agriculture Form 4
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anonymous
Describe five functions of agricultural marketing.
agricultural marketing and organizations
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Aug 24, 2021
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anonymous
Processing: processing raw materials to add value, utility and improves shelf life.
Transportation: provide transport of agricultural products from farmers to the market
Financing : provide capital to carry out agricultural activities
Advertising: advertise farm products in order to increase demand
Buying: getting from farmers/ producers
Gathering market information: to determine the appropriate market and price.
Selling: sell on behalf of the farmer
Insurance: bearing risk by protecting from damage.
Standardization / grading: putting into grades so as to provide uniform standards and cater for various consumers.
Packing: pack the farm produce storage space and make transport and selling easier.
Storage: store farm produce after harvest in order to minimize losses/ store a marketing strategy/ to ensure continuous supply.
Displaying the produce for consumers to buy.
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