0 votes
in Business Studies Form 3 by
Discuss five reasons why a manufacturer may decide to sell directly to consumers

1 Answer

0 votes
  1. Concentration of customers in one place- this makes the manufacturer to reach them easily
  2. Customers being near the market- where customers are near the market, manufacturers may decide to sell directly without other middle men
  3. Requirement by the government – some legal constraints may force the manufacturer to sell his or her goods directly to consumers
  4. In case of ordered goods – where goods produced have been ordered by customers, the manufacturers will sell them directly
  5. Where production follows customers specification
  6. Where products are fragile – this will need a lot of careful handling hence will be sold directly
Welcome to EasyElimu Questions and Answers, where you can ask questions and receive answers from other members of the community.

6.4k questions

9.6k answers


590 users