Question

Highlight four benefits of personal selling to a trader.

Answer 1

• The trader is able to reach both literate and illiterate customers
• Able to demonstrate the uses and capabilities of a product
• The trader is able to get immediate feedback
• Can tailor the presentation to suit the needs of individual customers
• Facilitates establishment of interpersonal relationship with clients which promotes repeat purchaser/ create customer loyalty
• Enables the trader to focus on a targeted group of customers
• Seller has opportunity to get information on competitors from the buyers
• May promote instant sales
• Its more persuasive and convincing customers